
Information For Industry Professionals
Elevate Your Care with the Breastfeeding Buddy! This innovative tool is a game-changer for your daily practice, helping you provide better support and comfort to the mothers you serve.
Information For Industry Professionals
Elevate Your Care with the Breastfeeding Buddy! This innovative tool is a game-changer for your daily practice, helping you provide better support and comfort to the mothers you serve.
What is the Breastfeeding Buddy?
Are you still using a rolled-up towel to provide under-bust support for breastfeeding patients?
Meet 'The Buddy' ... a game-changing solution designed for maternal health experts and mums alike.
Inspired by our founder Claire Hains' personal struggles with breastfeeding positioning, The Buddy was created to make breastfeeding easier for everyone. What started as a simple idea has become a trademarked, patent and design pending innovation that’s transforming breastfeeding worldwide.
The Buddy is designed to sit comfortably under the bust, lifting the breast and nipple into the ideal feeding position. It replaces the need for rolled up towels or face washers, reduces stress on breast tissue and supporting muscles, improves feeding posture, and can help free up a hand. Perfect for mums with larger breasts or challenges like downward-facing nipples and soft breast tissue, The Breastfeeding Buddy is here to make breastfeeding more comfortable, effective, and enjoyable for all.
To request a Professional Buddy Kit today for your tool kit, or enquire about stocking The Buddy in your practice, simply send us an email and we'll be in touch!
Join us on this journey to help make the experience of breastfeeding better!
- Claire Hains, our Founder
Case Study
The Breastfeeding Buddy empowers lactation consultants to address these common challenges effectively, helping mums and babies experience a more comfortable, successful breastfeeding journey.
Challenges Before Using The Buddy:
- Nipples pointed downward at a 45° angle, impacting feeding position.
- Inconsistent latching, leading to frustration for mums and babies.
- Sore nipples due to improper positioning.
- Soft or saggy breast tissue requiring additional support.
- Mums holding their feeding breast throughout nursing sessions.
- Evidence of carpal tunnel symptoms in mums.
- Frequent neck, shoulder, and back discomfort.
- Regular occurrences of mastitis.
Results After Using The Buddy:
- Nipples positioned horizontally with a 2-inch elevation, improving feeding alignment.
- Babies achieving a better latch for more effective feeding.
- Breast tissue fully supported without manual holding.
- Mums no longer need to hold their feeding breast, freeing up a hand.
- Improved posture and reduced neck, shoulder, and back discomfort.
- Decreased signs of carpal tunnel symptoms in breastfeeding mums.
- Reduced frequency of mastitis, supporting better breast health.

Benefits of The Buddy
Empowering You to Empower Them
Provides Enhanced Support
- Replaces the need for rolled up facewashers / towels / fresh nappys under the bust.
- Lifts the breast and nipple to promote a better latch.
- Improves feeding posture.
- Frees up the feeders hand.
- Can reduce risk of carpal tunnel or wrist strain.
- Supports breast tissue which may reduce chances of mastitis.
A User-Friendly Design
- Empowers public feeding by being portable, discreet and easy to use.
- Use with or without breast support.
- Use when pumping to avoid tipping or spillage from the bottles.
Quality and Reliability
- 100% silicone enabling un-aided support created from the friction between the underside of the breast tissues and the torso.
- Can tolerate both high and low temperatures (ie fridge / freezer or microwave).
- Easy to clean and sterilise with water and steam.

Sizing Guide
The Breastfeeding Buddy comes in three expertly designed sizes, ensuring it accommodates a wide range of breast shapes and sizes. This versatile sizing empowers lactation consultants to recommend the perfect fit for each mum, offering personalised support and maximum comfort to enhance the breastfeeding experience.
