At Breastfeeding Buddy, we believe that motherhood should never be a silent struggle. Every new mum deserves to feel seen, heard, and loved—not just on Mother’s Day, but every single day. That’s why we were honoured to stand alongside our friends at Meke Baby in support of their Seen. Heard. Loved. campaign this past Mother’s Day.
The campaign focused on reaching new mothers facing some of the toughest chapters of their lives—those recovering from family violence, living with postnatal depression, or enduring financial hardship. Thanks to the efforts of Meke Baby and the generosity of supporters around the country, care packages filled with nourishing essentials and comforting gifts were delivered to vulnerable new mums across Australia.
As part of this initiative, we proudly donated Breastfeeding Buddy's—practical, thoughtfully designed aids that support mothers through their breastfeeding journey. Developed by a mum and endorsed by lactation professionals, the Buddy is a simple yet effective tool created to make breastfeeding a little bit easier during a time that can feel overwhelming.
The spirit of the Seen. Heard. Loved. campaign resonates with our purpose in creating the Buddy: to nurture connection. And through thoughtful collaboration and shared purpose, we’re reminded that compassion is contagious. When one mum feels supported, she’s more able to support others. And that ripple effect? It’s what builds a world where no new mum ever feels like she has to do it alone.
We’re incredibly proud to have joined forces with Meke Baby, a brand that shares our passion for maternal wellbeing and community-driven action. As we reflect on this campaign, we carry forward the message that started it all: Every mum deserves to be Seen. Heard. Loved.